The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
This superhero era led by Kanigher didn’t last long though. The character was mired in the story lines from the golden age and especially her attachment to Steve Trevor. At the same time across the DC lineup characters were being revitalized with a new focus on science fiction. The silver age at DC is often attributed to having been started by the appearance of the re-imagined Flash in Showcase #4 in 1956. This led to a number of DC characters being reinvented such as Green Lantern and Hawkman. The difference with Wonder Woman though is that the character had managed to stay continually published since the golden age and did not get a science fiction retelling in the 1950s and 1960s. This left the character somewhat stilled mired in the past and eventually it was decided that something would be done to break her free of it. When the decision was made though it was decided that she would not have a science fiction background as it would break too much from her background as an Amazon, but that she would be slightly re-imagined as a martial arts based character, more along the lines of Batman. This would allow her to keep her somewhat unique background story, while also being more contemporary and popular. A much stronger emphasis was also placed on her appearance, as her somewhat drab civilian clothes and costume from the golden era were replaced with contemporary fashions of the time. In addition she opened a fashion boutique in trendy Greenwhich Village. This has led some to describe this era of the character as the “Mod Girl Wonder Woman.” While this version of the character did not prove to be consistently popular over the course of her brief run, it did leave some lasting impact on the character once she returned to her usual appearance. Following this she sought out more ambitious careers, for instance as a translator for the United Nations, or as a NASA astronaut and eventually moved back to Army Intelligence where she eventually got promoted to major. Also this period provided the opportunity to sever her from a dependence on Steve Trevor for her stories and her stories for the first time in her publication history became much more in line with what is considered typical of the super hero medium. The introduction of the multiverse made it such that there became two Wonder Womans, the modern version on Earth 1, and the golden age version on Earth 2. For a short time her appearances in her own comic were those of Earth 2 until the contemporary Angle Man accidentally visited her and subsequently the series was returned to modern day. The stories continued much like this for the remainder of the silver age until the end of the first Wonder Woman series with the events of Crisis on Infinite Earths. To provide closure to the character which was destined for a reboot, Steve Trevor returned and following the defense of Paradise Island from Shadow Demons, the two were finally married, though in continuity this lasted less than an issue.
Wonder Woman’s costume has come under heavy criticism throughout the years. Many find that as an example of a character that is supposed to represent female empowerment that by wearing a costume which reveals a gratuitous amount of skin that the character is being contradictory. Numerous attempts have been made to make her costume more realistic, however in terms of the character’s history there are few problems with it. Despite that it offers little protection, Wonder Woman does not require very much protection, either from harm or from the elements. The costume is also sometimes criticized for its symbolism closely related to American themes, that despite the fact that she is meant to be an emissary of peace to the whole planet, that her costume looks very American This is explained as one of the motivations for her role in Man’s World world. The costume is a breastplate inspired by the colors and symbols of a downed World War II airplane being flown by Steve Trevor’s mother . As an American pilot, it is therefore not surprising that stars (on the lower part of her breastplate) and stripes (one her boots) are evident parts of the design. In the summer of 2011 it was announced that DC Comics would reboot its entire lineup and create the new 52. Debate immediately surfaced as the head creative force behind the reboot (Jim Lee) decided that all female characters should be drawn with "pants" or full leg covering as part of their costume. This was in line with the redrawn Wonder Woman after issue #600 in volume 3. However, as the summer progressed images began to appear with Diana in a costume which appeared to be a synthesis of her traditional one and the reimagined one. With the actual reboot this is the costume that was decided on, essentially with the breastplate in the general shape of the traditional costume, and the theme being more in line with the redesign of the previous year. She additionally has added aspects of her uniform which didn't exist before such as a braided armband.
When faced with a larger threat, Diana will wear her Amazon battle armour for added protection as well as use martial weapons such as swords. Technically speaking as well, as reimagined under the George Perez 1980s reboot, the iconic costume is in fact simply the breastplate of this armour. She will also additionally use a shield for added defense when she deems it necessary.
Marston was sure he knew what line not to cross. Harmless erotic fantasies are terrific, he said. “It’s the lousy ones you have to look out for—the harmful, destructive, morbid erotic fixations—real sadism, killing, blood-letting, torturing where the pleasure is in the victim’s actual pain, etc. Those are 100 per cent bad and I won’t have any part of them.” He added, in closing, “Please thank Miss Roubicek for the list of menaces.”
The screenplay will be co-written by three people: Jenkins, Johns, and The Expendables writer Dave Callaham. Callaham’s involvement was revealed on Sept. 13, disappointing fans who hoped for another woman on the film’s core creative team. That being said, it seems that Callaham was personally recruited by Jenkins herself since they already worked together on a previous project.
Since her attack on Veronica Cale, Cheetah had been captured by Cale and held in the basement of Empire Industries, where she was being experimented on by Doctor Poison. Cheetah suddenly dropped into a coma, before waking and massacring Empire Industries' staff, while screaming about the return of the so-called 'Dark Gods'. She attempted to kill Cale once again, but was restrained due to the timely intervention of Wonder Woman. Steve Trevor informed Diana that all over the world, people had begun acting strangely and warning of the Dark Gods. As she flew through the skies of Washington, she was suddenly attacked by a deranged Supergirl. After a lengthy battle, Wonder Woman was able to defeat Kara and restrained her in the Lasso of Truth, which knocked her unconscious. Jason returned after learning from the Fates that the armor that had been gifted to him by the gods was originally created for Diana, but had been mistakenly given to Jason after Zeus' death. It also allowed Jason to channel the power of any member of the Greek Pantheon, though he could only use one god's powers at a time. Jason began to explain his discoveries to Diana, but they were interrupted by a group of giant monoliths appearing in the sky, which began to activate. As soon as the siblings began to investigate, Wonder Woman was taken by a pair of Star Sapphires who needed her assistance due to an emergency on Zamaron. As Diana was forcefully teleported, Jason was left alone before the activating monoliths.
Shortly after coming to the outside world, Diana interrupted a terrorist attack and was named "Wonder Woman" by the press. She continued to use her gifts to fight for peace and justice in Man's World. She later fought who she thought to be Ares, though in truth it was Phobos and Deimos who were disguised as their father. Fearing that she would eventually discover the truth and free Ares from his prison beneath Themyscira, the Gods of Olympus sent Phobos and Deimos to erase all memory of Themyscira from Diana's mind. The twin gods were unable to erase the memory, so instead they later implanted false memories regarding her home to deceive Diana, leading to a completely separate origin story and causing her to hallucinate new adventures. Diana was unaware that her memories had been tampered with, and believed the falsifications until her search for the truth led her to Ares himself years later.
The most recent version of the character’s origin (since the new 52) has not yet been told in totality, but certain things are known. It has been revealed how the Amazons replenish their numbers (they do so by kidnapping sailors and using them for procreation before killing them) as well as the fact of Wonder Woman’s divine lineage. Despite the fact that Zeus is her father it does not necessarily remove other facts about her origin from canon (for instance the blessings of the gods) though it remains to be seen how or if this will be incorporated into the ongoing stories. In the Zero month of the new 52 in which DC was planning to tell the origins of the character from the new 52, the story for Diana focused on the fact that she had been trained by Ares when she was a teenager though she eventually rebelled against him. It is as of yet unclear how this factors into her new origin. When Diana first came to Man’s World she encountered a group attacking the Pentagon. Because of this she befriended Barbara Minerva who was working there on ancient antiquities and Barbara helped her acclimatize to Man’s World.
Both of those tales are worth reading, but the real highlight of this book is Wonder Woman #170, a story titled "She's a Wonder!" This standalone issue features an interview between Diana and Lois Lane as the two spend a day together and Lois learns a little about what it means to truly be Wonder Woman. This issue is widely regarded as one of the one of the best in Wonder Woman's long history, and it's well worth tracking it down even if you forego the rest of the book.
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As one of the longest continually published comic book characters, Wonder Woman’s history has undergone some changes over the years, though a few elements remain consistent in all of her depictions. She is the princess of the Amazons, a race of women who live free of men on Paradise Island (later dubbed Themyscira). After growing up on this island, Wonder Woman (whom her mother named Diana) journeys to Man’s World on a mission of diplomacy, peace, and love.