Development for a live action Wonder Woman feature film began in 1996, with Ivan Reitman attached as producer and possible director. In 1999 the project became attached to Jon Cohen, who adapted Wonder Woman for producer Joel Silver, with the hope that Sandra Bullock would star. By 2001, Todd Alcott was hired to write the screenplay, with Silver Pictures backing the project. At that time, performers such as Mariah Carey and Catherine Zeta-Jones were also rumored to be possible candidates for the role of Wonder Woman. Leonard Goldberg focused on Bullock who said that she was approached for the role. Lucy Lawless, the star of Xena: Warrior Princess, was also under consideration, though she stated that she would have been more interested if Wonder Woman was portrayed as a "flawed hero". The screenplay went through various drafts written by Alcott, Cohen, Becky Johnston, and Philip Levens, and by August 2003, Levens had been replaced by screenwriter Laeta Kalogridis.
She later became a major character in the DC Animated Universe in Justice League and its sequel, Justice League Unlimited. Both shows were massively popular and helped bring Wonder Woman back to relevance for a younger generation. The DCAU is notable for introducing the idea of a romance between Batman and Wonder Woman, something that was unheard of in the original comic books. Throughout the DCAU, Wonder Woman was voiced by Susan Eisenberg.
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).
“Of course I wouldn’t expect Miss Roubicek to understand all this,” Marston wrote Gaines. “After all I have devoted my entire life to working out psychological principles. Miss R. has been in comics only 6 months or so, hasn’t she? And never in psychology.” But “the secret of woman’s allure,” he told Gaines, is that “women enjoy submission—being bound.”
The events of Crisis on Infinite Earths greatly changed and altered the history of the DC Universe. Wonder Woman's history and origin were considerably revamped by the event. Wonder Woman was now an emissary and ambassador from Themyscira (the new name for Paradise Island) to Patriarch's World, charged with the mission of bringing peace to the outside world. Various deities and concepts from Greek mythology were blended and incorporated into Wonder Woman's stories and origin. Diana was formed out of clay of the shores of Themyscira by Hippolyta, who wished for a child; the clay figure was then brought to life by the Greek deities. The Gods then blessed and granted her unique powers and abilities – beauty from Aphrodite, strength from Demeter, wisdom from Athena, speed and flight from Hermes, Eyes of the Hunter and unity with beasts from Artemis and sisterhood with fire and the ability to discern the truth from Hestia. Due to the reboot, Diana's operating methods were made distinctive from Superman and Batman's with her willingness to use deadly force when she judges it necessary. In addition, her previous history and her marriage to Steve Trevor were erased. Trevor was introduced as a man much older than Diana who would later on marry Etta Candy. Instead, Perez created Julia and Vanessa Kapatelis, a Greek-American scholar and her teenage daughter whom Diana would live with when she was in Man's world and would be major supporting characters in the series for years.