Although the exact amount that Jenkins will receive for Wonder Woman 2 is unknown, her contract will include writing, directing, and producing credits along with a “substantial backend of box office grosses,” making her the highest-paid female director in Hollywood. Jenkins presumably had a lot more leverage at the negotiating table following Wonder Woman‘s massive success.
Magic (Formerly): When she was a child, Diana was marked by the goddess Hecate and bestowed with a fraction of her magical ability. This power lay dormant until it was activated by the Upside-Down Man. Zatanna remarked that Wonder Woman's magical power was unlike anything she had ever seen or felt, and Diana possessed at least enough power to cast out the Upside-Down Man, an immensely powerful demon, from the world. After the Justice League Dark defeated Hecate, the Witchmarked's power was taken from them and absorbed by Circe.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
“I have the good Sergeant’s letter in which he expresses his enthusiasm over chains for women—so what?” As a practicing clinical psychologist, he said, he was unimpressed. “Some day I’ll make you a list of all the items about women that different people have been known to get passionate over—women’s hair, boots, belts, silk worn by women, gloves, stockings, garters, panties, bare backs,” he promised. “You can’t have a real woman character in any form of fiction without touching off a great many readers’ erotic fancies. Which is swell, I say.”
Having learnt of Wonder Woman's inability to return to Themyscira, Doctor Veronica Cale, a wealthy and powerful woman, set into motion a plan to use Wonder Woman to find Themyscira. Years earlier, Cale's daughter Izzy had her soul stolen by the gods Phobos and Deimos. They told Veronica that they would only return her daughter to her if she helped them find Wonder Woman, and got the location of Themyscira from her. Seeing no other option, Cale had formed a team called Godwatch, dedicated to locating Diana and Themyscira.