Having learnt of Wonder Woman's inability to return to Themyscira, Doctor Veronica Cale, a wealthy and powerful woman, set into motion a plan to use Wonder Woman to find Themyscira. Years earlier, Cale's daughter Izzy had her soul stolen by the gods Phobos and Deimos. They told Veronica that they would only return her daughter to her if she helped them find Wonder Woman, and got the location of Themyscira from her. Seeing no other option, Cale had formed a team called Godwatch, dedicated to locating Diana and Themyscira.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
In London, they deliver Maru's notebook to the Supreme War Council, where Sir Patrick Morgan is trying to negotiate an armistice with Germany. Diana translates Maru's notes and reveals that the Germans plan to release the deadly gas at the Western Front. Although forbidden by his commander to act, Steve, with secret funding from Morgan, recruits spy Sameer, marksman Charlie, and smuggler Chief Napi to help prevent the gas from being released. The team reaches the front in Belgium. Diana goes alone through No Man's Land and captures the enemy trench, allowing the Allied forces to help her liberate the village of Veld. The team briefly celebrates, taking a photograph in the village, while Diana and Steve begin to develop their own romance.
In 2011's The New 52, DC Comics relaunched its entire line of publications to attract a new generation of readers, and thus released volume 4 of the Wonder Woman comic book title. Brian Azzarello and Cliff Chiang were assigned writing and art duties respectively and revamped the character's history considerably. In this new continuity, Wonder Woman wears a costume similar to her original Marston costume, utilizes a sword and shield, and has a completely new origin. No longer a clay figure brought to life by the magic of the gods, she is, instead, a demi-goddess and the natural-born daughter of Hippolyta and Zeus. Azzarello and Chiang's revamp of the character was critically acclaimed, but highly divisive among longtime fans of the character.