The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Diana is depicted as a masterful athlete, acrobat, fighter and strategist, trained and experienced in many ancient and modern forms of armed and unarmed combat, including exclusive Amazonian martial arts. With her godlike abilities of incalculable superhuman strength, nigh-invulnerability, speed, flight, healing factor and semi-immortality, Diana’s fighting prowess is enhanced. In some versions, her mother trained her, as Wonder Girl, for a future career as Wonder Woman. From the beginning, she is portrayed as highly skilled in using her Amazon bracelets to stop bullets and in wielding her golden lasso. Batman once called her the "best melee fighter in the world". The modern version of the character is known to use lethal force when she deems it necessary. In the New 52 continuity, her superior combat skills are the result of her Amazon training, as well as receiving further training from Ares, the God of War, himself, since as early as her childhood. The Golden Age Wonder Woman also had knowledge in psychology, as did her Amazon sisters.