The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Short of Marston himself, no creator has had as profound an influence on Wonder Woman as George Perez. Much as John Byrne took the reins of the Superman franchise after 1985's Crisis on Infinite Earths, Perez was tasked with reinventing Wonder Woman for a new era. But where Byrne sought to streamline and simplify Superman's world, Perez (along with co-writers Len Wein and Greg Potter) made the choice to double down on the larger-than-life elements of Wonder Woman and emphasize her ties to Greek mythology.
One of the events that led to Infinite Crisis was of Wonder Woman killing the villain Maxwell Lord in Wonder Woman (vol. 2) #219. Maxwell Lord was mind-controlling Superman, who as a result was near to killing Batman. Wonder Woman tried to stop Superman, Lord (who was unable to mind control her) made Superman see her as his enemy Doomsday trying to kill Lois Lane. Superman then attacked Wonder Woman, and a vicious battle ensued. Buying herself time by slicing Superman's throat with her tiara, Wonder Woman caught Lord in her Lasso of Truth and demanded to know how to stop his control over Superman. As the lasso forced the wearer to speak only the truth, Lord told her that the only way to stop him was to kill him. Left with no choice, Wonder Woman snapped Lord's neck and ended his control over Superman. Unknown to her, the entire scene was broadcast live around every channel in the world by Brother Eye. The viewers were not aware of the entire situation, and saw only Wonder Woman murdering a Justice League associate. Wonder Woman's actions put her at odds with Batman and Superman, as they saw Wonder Woman as a cold-blooded killer, despite the fact that she saved their lives.
Wonder Woman, Hermes and Zola is at a café where a guy called Lennox, who knew that Zola is pregnant with Zeus and who Wonder Woman and Hermes really is arrived there, and tells to Wonder Woman that he is Diana’s brother. He tells to Diana that she has to be at the London Bridge at six, or she’d regret it. She’s there at six, and Poseidon arrives, and tells Diana that he wants to be the new god of the gods, whereas Lennox goes into a cave shown to him by Hermes, and there he meets Hades who also wants to claim the throne of the Heavens. After Hera arrives, Wonder Woman tricks all of them, and Hades goes back into his cave, and tricks Zola to come to him and kidnap her, he told Diana that they struck a bargain, and when she has fulfilled her’s, she shall get Zola back.
The Pre-Crisis version of the invisible plane was a necessity because before Crisis on Infinite Earths rewrote Wonder Woman's history – along with the histories of many other heroes – Wonder Woman could not fly. She grew increasingly powerful during and after the Silver Age of Comic Books, acquiring the power to ride wind currents and imitate flight over short distances. This had limitations, however; for example, if there was no wind and the air was completely still she would be trapped on the ground or if dropped from a distance that she would helplessly fall out of control to the ground. Though this meant that she would rely on the invisible plane less frequently, she always had need of it.
Director James Cameron continued this debate, through his critique of the representation of female power in Jenkins's film. In an August 2017 interview with The Guardian, Cameron qualifies Jenkins's vision of Wonder Woman as "an objectified icon" and called the film "a step backwards". In contrast, he states, his character Sarah Connor (from his Terminator films) "was not a beauty icon. She was strong, she was troubled, she was a terrible mother, and she earned the respect of the audience through pure grit." Jenkins stated in response that Cameron's "inability to understand what 'Wonder Woman' is, or stands for, to women all over the world is unsurprising as, though he is a great filmmaker, he is not a woman". She further argued "there is no right and wrong kind of powerful woman" because "if women have to always be hard, tough and troubled to be strong, and we aren't free to be multidimensional or celebrate an icon of women everywhere because she is attractive and loving, then we haven't come very far have we." Reaction to this debate was mixed. Julie Miller sided with Cameron, whom she states refers to himself as "a pretty hardcore feminist" and who told Vulture that "I have no problem writing a script in which the males become subservient to the females, which is what happens in Aliens ... It's up to Ripley to win the day." In contrast, Miller argues that Jenkins and Gadot envisioned Wonder Woman as "a woman who exuded both femininity and strength, along with genuine confusion as to why men would treat women differently than they do other men". Susannah Breslin also agreed with Cameron, describing Jenkins's Wonder Woman as "a Playmate with a lasso" and "female power with no balls". Others were more critical of Cameron's critique. An article in Newsweek suggests that in contrast to his criticism of Jenkins, Cameron's own films include "lot of objectification" and quotes a few Hollywood celebrities who echoed this view. One of the quotes came from Jesse McLaren who states that "James Cameron's just confused there's a female hero whose motivations aren't centered around motherhood." Noah Berlatsky found areas of agreement between both Cameron and Jenkins, stating that while Cameron's objection is "an old point that's been made over and over for decades", Jenkins's film is not "solely focused on objectifying Gal Gadot for a male audience".
With Wonder Woman arriving in pursuit, Strife warned of the prophecy Apollo and Artemis feared: a child of Zeus would kill a god to take the throne. That child could be either Diana or Zola's child. Sending Zola back with Hermes to have her baby in peace, Diana warned that if they were not left alone, she would fulfil the prophecy herself. Unfortunately, upon her return to Michigan, Diana found that Hermes had betrayed them, and once Zola gave birth to her son, he whisked the child away, and gave it to Demeter. Diana swore to get the boy back and bring Hermes to justice.
Not long after this, Athena sensed a dark destiny for the gods amidst the cosmic mechanations of Alexander Luthor Jr.. In the crisis created by his chaos, Diana was forced to kill Maxwell Lord, and incurred the ire of the world's public. The U.S. government responded by mobilizing against Themyscira, and Diana realized that as long as she was a target, the Amazons would never be safe. Diana prayed to the gods to take the Amazons to safety, but got more than she bargained for. On Olympus, she pleaded against Athena's decision to remove the gods from Earth's affairs. Regardless, the gods departed, leaving Diana bereft of family and faith.